Service Motorsports

Tighten up your boot laces, tug on your risers and hold on tight as we climb to altitude for a jump into a unique and engaging military motorsports program.

The Service Motorsports Program represents a complete paradigm shift, placing military in the driver’s seat of an all military racing program.

Program Engagement Elements

Creating synergy with existing Army programs and motor sports connecting:
  • RECRUITING
  • ESPORTS
  • MWR
  • MARKETING
  • Engagements events
  • Immersive Experiences
  • Service Mortorsports takes you hands-on with an all military race team
  • Current motorsports engagement events end after the initial excitement*

*militarypitcrewchallenge
  • Servicemotor sports places service members into live racing environments.
  • Fully integrated crew-members, not guest or spectators.
  • No celebrity drivers, military members and all roles on the team.
Custom built events providing
exclusive media content
representing the military in motorsports

Service Motorsports Four Connected Phases

  • Online Esports competition event series – hosted through the iRacing platform
    on race simulators.
  • Coordinated with unit, MWR, military Esports and Marketing Commands
  • Advancement would be based on a multi-dimensional process identifying
    who will best represent their respective command(s)
  • Phase II members will attend driving school with team-based and individual
    evaluation events.
  • This phase will identify which drivers have the highest potential to compete on
    a national level.
  • Drivers who remain will move into a driver development academy to prepare
    them for competition.
  • Phase III moves into live racing competition for the 2021 season
  • Selected members will race on the Service Motorsports all military race team
  • Service Motorsports will coordinate with Public Affairs, the media and marketing to capture
    content for a pilot TV series.
  • Pilot adoption by network media will drive the future scale of the 2022 program.

Team Service Motorsports

Eli Cronbach

CEO

Keely Aguilar

CEO

Bryan Heitkotter

SIM Director/Driver Coach

Adam Benaway

Lead Driver

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